1 post tagged “direct”
Sold!
An increasing level of globalization can be witnessed in the big players consuming the world market with their demonstration parties, however, this relatively volatile industry still has a low concentration; and it's no surprise, with the relative ease with which one can join directly. Further growth in the competitive nature of this mature industry will, however, demand that staff are well trained and offer a superior level of customer service and expertise in demonstrating merchandise on offer, thereby increasing training.
This Industry Market Research report provides a detailed analysis of the Direct Selling Companies in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.
Industry Definition
This industry is part of the Retail Trade sector in the US. Operators in this industry retail a broad range of merchandise including home/family care products, personal care products, wellness products, etc. These goods are purchased from domestic (and in some cases international) manufacturers and wholesalers. Operators then retail these goods, via home parties, workplaces, street corner carts, mall kiosks, etc to the general public. The majority of goods supplied by this industry are purchased by consumers. It is important to note that those retailers who operate primarily as mobile food services are excluded from this industry. NAICS definition: This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).
Report Contents
The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.
The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry's major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.
The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product.
