1 post tagged “mail-order”
Growth yet to be delivered
Stagnant growth is forecast for the future of this mature industry that is particularly driven by the advent of technology and especially the internet. Due to the enhanced quality, accessibility and affordability of the computers and the internet, mail-order houses have experienced a revival in catalog purchases. So those who keep up to date with technology, have a loyal customer base and have a comprehensive product range will see the most success.
This Industry Market Research report provides a detailed analysis of the Mail-Order in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.
Industry Definition
This industry is part of the US retail trade sector. Operators in this industry retail a broad range of merchandise through catalogs. The range of products include food hampers, toys and games, sports equipment, clothing and accessories, jewelry, cosmetics etc. Today, the consumer may receive an e-mail or a postcard alerting them of the arrival of a catalog, the consumer can then select merchandise and place an order either through the catalog itself, the telephone or more commonly through the internet. Note: Those operators who primarily make sales from department stores (i.e. J.C. Penney or Sears) and also operate a catalog business are excluded from the Mail-Order House industry. This is because catalog sales do not represent the primary retail venture for the company as indicated by catalog revenue accounting for a small share of total company revenue. NAICS Definition: Mail-Order houses (454113) - This US industry comprises establishments primarily engaged in retailing all types of merchandise using mail catalogs or television to generate clients and display merchandise. Included in this industry are establishments primarily engaged in retailing from catalog showrooms or mail-order houses as well as establishments providing a combination of Internet and mail-order sales.
Report Contents
The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.
The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry's major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.
The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product.
